California’s FloorCraft Inc., and Tuscany Olive Wood

Tuscany Olive Wood was recently featured in a news article in conjuncture with FloorCraft Inc., “a full service flooring company in Orange County, CA that provides high quality installation of carpet, hardwood, tile and stone floors.”

Below is a reproduction of the article, and to view in context CLICK HERE.

FloorCraft, Inc. Unveils Custom Wood Flooring Gallery and Introduces a Line of Tuscany Olive Wood Flooring

Posted: Oct 30, 2013 12:47 PM EST

This article was originally distributed via PRWeb. PRWeb, WorldNow and this Site make no warranties or representations in connection therewith.

SOURCE:

Floorcraft Inc. is a full service flooring company in Orange County, CA that provides high quality installation of carpet, hardwood, tile and stone floors.

Irvine, CA (PRWEB) October 30, 2013

FloorCraft of Irvine, California has added a custom wood flooring gallery to their showroom in the Irvine location. The gallery was designed to allow the shop to showcase their hand-made wood offering more effectively and give customers a more hands-on and interactive experience when they are shopping for the perfect custom wood flooring. A company spokesperson said, FloorCraft has always offered the best custom wood flooring, so in that sense the gallery is nothing new. What is new is the layout of the gallery that allows us to better display our hand-made woods.

What is new in the gallery is the introduction of the FloorCraft line of Tuscany Olive Wood Flooring. This exclusive line is new to the company and is prominently displayed in the new gallery. Tuscany Olive Wood Flooring is becoming more sought after by home builders and home owners because of its unique character that means no two pieces of wood are the same. Some have dark marble graining while others have a sun drenched blonde color reminiscent of Tuscany itself. With Tuscany Olive Wood flooring, home owners can create a look unique to their home.

The new gallery and the introduction of the Tuscany Olive Wood Flooring is exactly the type of activities customers expect from FloorCraft. The company is known for offering customers the latest and best flooring options and the owners of the company are constantly searching for floor products that fit in with the latest styles and trends, and bringing those quality options to customers through their showroom. With this updated gallery and expanded line of wood products FloorCraft is continuing to offer clients the best in flooring options.

To learn more visit the FloorCraft website at http://www.floorcraftinc.com/ or call 949.863.9060 to speak with a company representative. FloorCraft also has a presence on Facebook and Twitter.

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Tuscany Olive Wood returns to High Point Furniture Market this fall

TUSCANY OLIVE WOOD RETURNS TO HIGH POINT FURNITURE MARKET THIS FALL WITH A NEWLY EXPANDED AND RENOVATED COLOR PALETTE

GREENSBORO, N.C./ Oct. 10, 2013 – After a whirlwind debut at Metro Market Week and the NY International Carpet Show (NYICS)  in NYC, Tuscany Olive Wood will be returning to High Point Market and CR Laine this fall to showcase their latest colors and designs.

Tuscany Olive Wood (TOW) previously collaborated with CR Laine to design a custom olive wood floor for the furniture manufacturer’s Hamilton-Wrenn showroom. After featuring multiple popular colors last spring, including a Pantone inspired Emerald Green, TOW is excited to showcase their expanded and improved palette. Among the new Carrera White and Modern Gray, will be updated samples of their semi-custom colors market researched to be the best for the olive wood grain.

“Olive wood is a truly unique product unlike anything else,” said Julie Blacutt, director of business development at Specified Flooring. “Beyond the obvious beauty of the wood, its heritage and performance make it an exciting source for flooring that will last generations.”

This unique flooring salvages material from 120 to 1,000 year old olive trees, giving homeowners the opportunity to bring the Renaissance into their everyday living. As olive trees age, they need routine pruning to stimulate new growth. Tuscany Olive Wood flooring partners with Italian olive grove owners to purchase the logs pruned from these ancient trees. This process allows the flooring to be sourced from Italy and manufactured in America, creating matchless environmentally-friendly hardwood flooring.

Tuscany Olive Wood is available in two standard colors as well as completely custom colors that will complement any home. For more information, visit CR Laine at the Hamilton-Wrenn showroom on 310 N Hamilton in the Hamilton Court Building, 2nd floor.

Tuscany Olive Wood Flooring:

Tuscany Olive Wood is a branch of Specified Flooring that specializes in crafting hardwood floors from genuine Italian Olive Wood to create exceptional sustainable flooring.

CR Laine:

Founded in 1958 by Clarence Roseman, CR Laine continues to be family owned and operated. The mission at CR Laine is to create inspiring upholstered furniture through innovative style, comfort, and color. In addition, CR Laine is committed to preserving the resources of our world for future generations. CR Laine aims to minimize the environmental impacts of the company through the continual improvement of waste reduction and use of sustainable practices.

New York International Carpet Show:

NYICS is a part of Metro Market Week in New York City, October 6-8. The New York Show is a chapter in the new story about emerging changes in this industry. Steady growth over the past years is a reliable indication of how NYICS meets a market need. Forward-looking carpetmakers and buyers alike want to be a part of this important change. NYICS is located in the METROPOLITAN PAVILION at 125 West 18th Street, between 6th and 7th Avenues in the Chelsea neighborhood and is open 9am to 6pm Sunday and Monday, and 9am to 4pm Tuesday.

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Tuscany olive wood joins NEWH to bring flooring innovation to the hospitality industry

PRESS RELEASE

For Immediate Release

TUSCANY OLIVE WOOD JOINS NEWH TO BRING FLOORING INNOVATIONS TO THE HOSPITALITY INDUSTRY

September 5, 2013—The Hospitality Industry Network, NEWH, connects and unites the best in commercial/hospitality manufacturing, management and design. Tuscany Olive Wood, a residential and commercial flooring manufacturer, recently joined NEWH as a means to place their olive wood flooring in front of a larger audience and was featured in the Fall 2013 magazine.

Tuscany Olive Wood represents the new grade of wood flooring. They symbolize an exotic, unique experience in flooring design. The stability of engineered flooring, combined with the age and outstanding properties of olive wood itself, creates the perfect high end flooring for the newest modern hotels and commercial projects. Niche, boutique hotels are meant to be destinations and escapes, guests want to be transported. Tuscany Olive Wood adds a modern Renaissance to these spaces and creates a pause-worthy environment.

“We are ecstatic to join the NEWH community and pursue the hospitality audience,” said Director of Business Development with Tuscany Olive Wood, Julie Blacutt. “We are enthusiastic to partner with innovators in the hospitality industry.”

View our write up below:

NEWH published ad fall 2013

NEWH:

NEWH is the premier networking resource for the hospitality industry, providing scholarships, education, leadership development, recognition of excellence, and business development opportunities. It’s about Scholarship, Education, and Business Networking.

Tuscany Olive Wood Flooring:

Tuscany Olive Wood is a branch of Specified Flooring that specializes in crafting hardwood floors out of genuine Italian olive wood to create exceptional sustainable flooring. Tuscany Olive Wood is available in two standard colors as well as an array of custom colors that will complement any home, as well as a fully custom option that allows the client to create their own design.

TUSCANY OLIVE WOOD TO DISPLAY AT NYICS

PRESS RELEASE

For Immediate Release

TUSCANY OLIVE WOOD WILL DISPLAY CUSTOM FLOORING COLORS AND DESIGNS AT NEW YORK INTERNATIONAL CARPET SHOW (NYICS)

GREENSBORO, N.C. / July 1, 2013– Tuscany Olive Wood announced this week that they have been invited to show their product at the 2013 New York International Carpet Show in New York City October 6-8. Traditionally, a Market trade event for high-end carpet and rug manufacturers, Tuscany Olive Wood will represent luxury, environmentally positive wood flooring.

New York International Carpet Show takes place in conjuncture with Metro Market Week in NYC every fall. Both events are known for showcasing the most current and innovative products for home and commercial design. Tuscany Olive Wood is the only distributor and manufacturer of Italian olive wood flooring in North America and exemplifies the growth of these two shows as continued trendsetters.

“New York is the cornerstone of design, we are proud to be able to showcase Tuscany Olive Wood at a show that prides itself on finding new and beautiful products,” said Julie Blacutt, director of business development at Tuscany Olive Wood. “We hope to showcase our product to the global tastemakers and trendsetters of New York City.”

Tuscany Olive Wood will be showing several new color options created specifically for the NYICS, as well as their standard colors. Tuscany Olive Wood agriculturally salvages 120 to 1,000 year old olive trees, giving homeowners the opportunity to bring the Renaissance into their everyday living. The olive wood is cut in Italy and manufactured into luxury hardwoods in America, creating a best of both worlds appeal to the designer and consumer.

New York International Carpet Show is the only stand-alone trade show during Metro Market Week. The show will feature over 30 international vendors and is located in the Chelsea neighborhood at the Metropolitan Pavilion, 18th St. between 6th and 7th Avenues. To contact NYICS for information, call 215-248-0494.

Hospitality and commercial ad

Tuscany Olive Wood Flooring:

Tuscany Olive Wood is a branch of Specified Flooring that specializes in crafting hardwood floors out of genuine Italian olive wood to create exceptional sustainable flooring. Tuscany Olive Wood is available in two standard colors as well as an array of custom colors that will complement any home, as well as a fully custom option that allows the client to create their own design.

New York International Carpet Show:

NYICS is a part of Metro Market Week in New York City, October 6-8. The New York Show is a chapter in the new story about emerging changes in this industry. Steady growth over the past years is a reliable indication of how NYICS meets a market need. Forward-looking carpetmakers and buyers alike want to be a part of this important change. NYICS is located in the METROPOLITAN PAVILION at 125 West 18th Street, between 6th and 7th Avenues in the Chelsea neighborhood and is open 9am to 6pm Sunday and Monday, and 9am to 4pm Tuesday.

TUSCANY OLIVE WOOD FEATURED IN HOME&DESIGN MAGAZINE

TUSCANY OLIVE WOOD FEATURED IN HOME&DESIGN MAGAZINE

Tuscany Olive Wood received their debut magazine appearance courtesy of a flooring feature in Home&Design Magazine this week. Along with nine other reputable  flooring manufactures, Tuscany Olive Wood was included in a feature entitled “Under Foot” in the magazine’s most recent July/August issue.

This article will be a foot in the door for further features in home decor magazines, and a fresh way to present their exclusive olive wood flooring to potential clientele.

The article is available in the most recent issue of Home&Design Magazine online, and in stores in the next few days.

View the article and write up HERE.

home and design mag screenshot 2 home and design mag screen shot

TUSCANY OLIVE WOOD ADDS WALL PANELING AND ACCENT OPTIONS

PRESS RELEASE

For Immediate Release

TUSCANY OLIVE WOOD ADDS WALL PANELING AND ACCENT OPTIONS TO REPERTOIRE

Tuscany Olive Wood flooring debuts new options in the works for their previously exclusive olive wood flooring line. As the popularity of wood paneling in accent walls, fireplaces, kitchen bars, and entire rooms hits its resurge, Tuscany Olive Wood has opted to expand their flooring line to encompass wall paneling.

Tuscany Olive Wood prides themselves on having the newest and most innovative flooring product out there, with a sustainable story to go along with it. Together, these things have added up to an exquisite high end flooring option unlike any other. The choice to expand the functionality of the olive wood into wall paneling and accents will help the company continue to grow and remain relevant among home design products.

Tuscany Olive Wood flooring debuted in the US during the Fall 2012 High Point Furniture Market. This exclusive flooring sources 120 to 1,000 year old olive trees, giving homeowners the opportunity to bring the Renaissance into their everyday living. Tuscany Olive Wood works with Italian olive grove owners to purchase the logs that have been pruned to stimulate new growth. By salvaging the pruned olive wood, the company provides extra income to the Italian farmers and stops the burning of these materials.

“Of course we all love olive wood here in the office and the natural beauty it gives to any room, so the addition of wall paneling options seemed like a natural jump,” said Renee Redd, PR Rep for Tuscany Olive Wood. “It will be a wonderful way to add the rich history and aesthetic of olive wood to a room without having to commit to a floor.”

Attached is a compilation of designer photos that serve as inspiration for the Tuscany Olive Wood team and to showcase what the olive wood flooring is capable of. All citations and credit found below photo {click to enlarge image}.

Wall paneling collage for agents

Starting at top, Left to Right: Cornerstone Architects, Hill Country Residence cgapartners.net; Philpotts Interiors, Designer Goes Retro philpotts.net; Stanislav Ermolenko houzz.com/pro/eself; Jessica Helgerson Interior Design, Tiny House jhinteriordesign.com; Connie Anderson Photography, Frankel Building Group ConnieAndersonPhotography.com; Darren Palmer Interiors, Potts Point 1 Bedroom darrenpalmer.com; Christiano Homes Inc., Costa Mesa Farmhouse Contemporary Remodel christianohomes.com

 

 

TUSCANY OLIVE WOOD RETURNS TO HIGH POINT FURNITURE MARKET THIS SPRING FOR CUSTOM COLOR DEBUT

GREENSBORO, N.C./Mar. 25, 2013 — Initially debuting at last fall’s High Point Furniture Market, Tuscany Olive Wood will be returning this spring to showcase their latest colors and designs at CR Laine, one of Furniture Market’s premiere showrooms.

Tuscany Olive Wood previously collaborated with CR Laine to design a custom olive wood floor for the furniture manufacturer’s Hamilton-Wrenn showroom last fall. This year, Tuscany Olive Wood is thrilled to be welcomed back to showcase some of their modern color innovations for spring, including Carrera White, herringbone options and a nod to Pantone’s Emerald Green of 2013.

This unique flooring salvages material from 120 to 1,000 year old olive trees, giving homeowners the opportunity to bring the Renaissance into their everyday living. As olive trees age, they need routine pruning to stimulate new growth. Tuscany Olive Wood flooring partners with Italian olive grove owners to purchase the logs pruned from these ancient trees. This process allows the flooring to be sourced from Italy and manufactured in America, creating matchless environmentally-friendly hardwood flooring.

“Olive wood is a truly unique product unlike anything else,” said Julie Blacutt, senior manager at Specified Flooring. “Beyond the obvious beauty of the wood, its heritage and performance make it an exciting source for flooring that will last generations.”

Tuscany Olive Wood is available in two standard colors as well as completely custom colors that will complement any home. For more information, visit CR Laine at the Hamilton-Wrenn showroom on 310 N Hamilton in the Hamilton Court Building, 2nd floor.

Tuscany Olive Wood Flooring:

Tuscany Olive Wood is a branch of Specified Flooring that specializes in crafting hardwood floors from genuine Italian Olive Wood to create exceptional sustainable flooring.

CR Laine:

Founded in 1958 by Clarence Roseman, CR Laine continues to be family owned and operated. The mission at CR Laine is to create inspiring upholstered furniture through innovative style, comfort, and color. In addition, CR Laine is committed to preserving the resources of our world for future generations. CR Laine aims to minimize the environmental impacts of the company through the continual improvement of waste reduction and use of sustainable practices.

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TUSCANY OLIVE WOOD TO JOIN THE RANKS OF HIGH-END ONLINE PRODUCT DESIGN LIBRARY, TODL

GREENSBORO, N.C./Mar. 22, 2013 — Tuscany Olive Wood was accepted into the library of online product research giant, TODL this past week. The new flooring line officially launched on TODL March 20.

In a desire to reach more designers across the country, Tuscany Olive Wood joined TODL’s extensive library of interior design products including, tile, art, furniture  and of course, flooring. As the only Italian olive wood flooring product on the website, Tuscany Olive Wood hopes to corner the market and provide designers the newest option in flooring.

Starting March 20, designers registered on TODL are able to search, or stumble across, the entire olive wood flooring collection by Tuscany Olive Wood. Pricing, product specifications, and contact information will all be available in one easy to navigate location.

“We feel TODL was the perfect next step for us,” said Julie Blacutt, senior manager at Tuscany Olive Wood. “They have over 15 years of experience as the top online product research site and they personally research every product before it is added to their library. For that reason, we are flattered to have made the cut and to be able to join the wonderful companies already calling TODL a partner.”

Tuscany Olive Wood launched last fall at the 2012 High Point Furniture Market. Primarily, a home interiors hard wood flooring company, Tuscany Olive Wood uses 120 to 1,000 year old Italian olive trees raised by generations of farmers. The trees are routinely pruned to stimulate new growth, and the company uses those pruned branches for their boards. This process makes Tuscany Olive Wood flooring a sustainable product that preserves the life of these ancient olive trees.

For more information on the company and product itself, visit TODL.com, or the company website, tuscanyolivewood.com.


Tuscany Olive Wood Flooring:

Launched in fall of 2012, Tuscany Olive Wood is a branch of Specified Flooring that specializes in crafting hardwood floors out of Agriculturally Salvaged genuine Italian olive wood to create exceptional sustainable flooring.

TODL:

Exclusively servicing the trade since 1997, TODL provides design professionals and specifiers access to more than 300,000+ products for their residential, contract, commercial, hospitality and green projects. TODL, where design professionals make their vision a reality.

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TUSCANY OLIVE WOOD FLOORING, THE LASTEST INNOVATION IN YACHT DESIGN

Olive wood tested to perform better than teak in high moisture

GREENSBORO, N.C./ Mar. 18, 2013—Tuscany Olive Wood will provide luxury yacht builders and designers access to Italian olive wood, a top of the line exotic material ideal for distinctive yacht interiors.

Tuscany Olive Wood flooring tested to be three times as hard as oak, making it one of the hardest and most resilient flooring options out there. More recent findings show that as an alternative to a traditional teak yacht interior, olive wood is actually more resistant to moisture and expands less than teak when submerged in water.

Beyond these tested findings, the wood sourced by Tuscany Olive Wood claims a long and rich history reaching back to the Italian Renaissance. The olive trees used for the planks have been growing in Italy for up to a thousand years, and generations of farmers have tended and made their livelihood off of these trees. Protected by the Italian government, the trees cannot be cut down unless released by the government. Instead, as their olive production wanes, farmers prune the trees to prompt new growth. Tuscany Olive Wood uses those pruned logs to create their one-of-a-kind boards, thus creating a both beautiful and sustainable product.

“We take great pride in the unique beauty of our olive wood and its quality as a flooring product,” said Julie Blacutt, senior manager at Tuscany Olive Wood Flooring. “The grain in each board is unique. Some reveal a rambling, dark marbled graining while others maintain a sun-drenched blonde. In short, it would be the perfect partner to the ocean waves.”

Tuscany Olive Wood Flooring:

Tuscany Olive Wood is a branch of Specified Flooring that specializes in crafting hardwood floors out of Agriculturally Salvaged genuine Italian Olive Wood to create exceptional sustainable flooring.

 Specified Flooring:

Specified Flooring is dedicated to creating elegant, beautiful and unusual hardwood flooring products that offer unique and fashionable alternatives to discerning homeowners and designers. Our goal is to do this in a way that is completely in tune with the needs of today’s customers and the planet we all share.

 

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TUSCANY OLIVE WOOD FLOORING DEBUTS AT HIGH POINT MARKET

700 years in the making, Specified Flooring of Greensboro, NC introduces Tuscany Olive Wood Flooring to the US market during the Fall 2012 High Point Furniture Market. The premiere showpiece installation will be on display in the CR Laine Furniture showroom in the high-end Hamilton-Wrenn Design District.

Olive wood has long been appreciated for its beauty and heroic properties. A symbol of victory, strength, and peace the olive tree is now purposed for elegant and extremely high quality sustainable flooring.

“The CR Laine showroom experience is more like that of a show house,” states the upholstery manufacturer’s VP of Merchandising, Holly Blalock. “We are delighted that Specified Flooring selected our showroom to launch this exclusive collection of beautiful custom flooring.”

Appointments suggested but not required.

Tuscany Olive Wood by Specified Flooring
CR Laine Furniture Showroom
Hamilton-Wrenn Design District
310 N Hamilton Court Building  2nd Floor
Located at the corner of Hamilton and Fred Alexander
Showroom open Friday, 10/12 thru 10/18